Digital Marketing Success Story Of Our Bike Accessories Client ( BS Auto Accessories) 

Last updated on April 16, 2024

Introduction:

BS Auto Accessories, a leading bike accessories supplier, started on a digital transformation journey to expand its reach and improve online sales. They came to Sagar Tech Technical Solution, a well-known Web Development and Digital Marketing Company, for their expertise in web development, SEO, social media marketing, and Google Ads services. 3 Years Ago we got a call from the owner of BS Auto Accessories Mr. Mukesh Sir he searched for a Web development agency on Google and Saw our GMP ( Google My Profile) as we are the No.1 Web Development Company in Mumbai with 124, 5 Star Review Rating on Google and 500+ Satisfied Client So he called us for web development service after receiving the call we schedule the meeting and try to understand their unique business requirement and functionality of the website then we courted the Affordable amount for their website

Challenges in Making BS Auto Accessories Website 

As it was an e-commerce website its user interface was a big challenge for us they Sell more than 600 Bike accessories Products so it was quite challenging for us to make a smooth user interface that attracted the customers and helped them to easily navigate their needed Bike accessories we took 2 weeks time for it and between this two weeks we were consistently communicating to Mukesh Sir (Owner of BS Auto Accessories) regarding their exception from website our experienced web developers started competitor research and understand the user behavior

Solution For BS Auto Website Development 

We began by developing a visually appealing and user-friendly e-commerce website for BS Auto Accessories. The website covers all elements that attract users. We also use the latest technology to stay updated in the Search Engine. The website was optimized for SEO to improve its visibility in search engine results. The biggest challenge was to make a website design that helps users easily navigate and reach to the product which he is looking for and we successfully made it. the owner was surprised after seeing his website because uploading 600 plus bike accessories products our website design was so easy that users could navigate the product which he is looking for with in seconds without any hesitation Our aim was not only to make a website that is desktop friendly but to make a website which is mobile friendly because 69% percent people use their smartphone on a daily basis to search for products and services on Search engines.

Social Media Post Services 

At Sagar Tech Technical Solution we are experts in creating Social media Post Desinging Services for our clients we created many social media posts for BS Auto Accessories for their offers related to festivals this helps them to be updated on social media and engage with customers related to particular products

They were highly impressed by our graphic designing services and team because our expert graphic designer was able to create Social media posts according to their expectations and deliver them on time so that they could use them on social media platforms such as Facebook, Instagram, etc for their offers

Beginning of SEO Engine Optimization (SEO)

After seeing Website development skills the BS Auto Accessories (owner) collaborated with us for SEO Services. Our team of experienced digital marketers took this as a challenge because the clients have lots of hope with us to get organic sales and we began.

1) Technical SEO :- 

We first start with step by step our team clear all aspects of technical SEO like Connecting the Website to Google Analytics and Google Search Console, generating Sitemap.XML, Checking Robot.txt Files, Bing Webmaster, etc we make sure that all technical points related to the website are to be cleared and we should receive all user data from Google analytic so that it can help to understand consumer behavior.

2) Keyword Research :- 

Keyword research is the most important part of SEO choosing the right keywords for your website increases traffic and helps your website rank on Google when customers type something related to your business we are experts in keyword research, and we always prefer High volume keywords because it helps to get more traffic on our website we very pierce in keyword research we selected the appropriate keyword for particular pages of your website because of this it reduces the bounce rate

3) On Page Optimization :- 

The second part that comes after keyword research is on page optimization. We generate quality content for the website using high-volume keywords, optimization on the website which helps users and search engines understand what our website is trying to sell.

4) Quality Backlinks :-

We only Focus on Quality Backlinks and create them so that clients get traffic to their website from relevant and genuine sources and also help to create the Domaine Authority in the eye of Google.

After completing this process we started getting Traffic on the website within 1 month because SEO takes time

But they mean while our client started getting organic orders after a few weeks the website started ranking on the Google 1 page seeing all this was a dream for our Client (Mukesh Sir) he was so happy and satisfied because of organic sales but being a best digital marketing agency there was something big is coming soon !!! Google Ads

Google Ads Game Changes 

This turned out to be a game changer changer for BS Auto accessories because the number of quality Leads he was getting from Google ads was unexpected we promised the client that we would take your sales 10 times in few weeks

Steps We Follow For Google ads :-

1. Keyword searches :- Our process starts with keyword research we find the keywords which have high search volume and low competition related to the client’s business.
2. Selecting the Campaign :-We select shopping ads camping for BS auto accessories and optimized it with keywords that we select for the campaign
3. Landing Page Optimization  :- After creating the campaign successfully with the optimized keyword the very next step is to optimize the landing page (The page of the website where you want to take your customer after clicking on your ads)
4. Campaign  Optimization  :- Once the campaign is created we keep monitoring it on a regular basis and ensure it performs good and gives higher value than the amount that we have invested into Ads

Conclusion :-

It was not that easy for us to boost the sales of BS Auto accessories we studied their Businesses in depth and understood their customer requirement what they are looking for and which platform they are using to shop for bike accessories after collecting this we started keeping an eye on the competitor we have choosing top 5 strong Competitor of BS Auto Accessories and study their strategies to and come up with the unique plan of action that not only increase the sales but also build brand Visibility Now we are also trying and testing other platforms such a Meta Ads, and WhatsApp marketing to get more sales for the client