Dr. Arpit Bansal
How Sagar Tech helped Dr. Arpit Bansal grow organic traffic by 285%, strengthen website authority, improve specialised healthcare keyword rankings, and increase search-driven patient enquiries over 12 months.
- Client
- Dr. Arpit Bansal
- Industry
- Healthcare & Medical Services
- Timeline
- August 2025 – August 2026
Overview
Dr. Arpit Bansal is a healthcare practitioner based in Prayagraj, India, specialising in laparoscopic hernia surgery, endometriosis treatment, gut health, and related areas of healthcare.
The primary SEO objective was to improve the website's visibility for specialised, high-intent searches used by patients looking for relevant treatments, procedures, and doctors online.
Over a 12-month period from August 2025 to August 2026, Sagar Tech implemented an SEO strategy covering technical SEO, on-page optimisation, keyword research, healthcare-focused content planning, local search visibility, authority building, and ongoing performance tracking.
The campaign resulted in significant improvements across organic traffic, search impressions, keyword rankings, backlinks, referring domains, website authority, and search-driven conversions.
The Challenge
When the SEO engagement began, the website had limited visibility for several important treatment and procedure-related searches.
Many of the target keywords were either not ranking or were positioned outside the most visible search results.
The main challenges included:
- Limited organic visibility for specialised healthcare services
- Low rankings for high-intent procedure-related keywords
- A relatively weak backlink and referring-domain profile
- Low website authority compared with stronger healthcare competitors
- Limited local search visibility for patients in Prayagraj
- A need for stronger SEO tracking across traffic, rankings, authority, and conversions
- Turning improved search visibility into actual patient enquiries
Strategy & Execution
Technical SEO & Website Optimization
The first stage focused on strengthening the technical SEO foundation of the website so search engines could crawl, understand, and index important pages more efficiently.
- Technical SEO audits
- Crawlability and indexation improvements
- On-page technical fixes
- Website structure improvements
- Metadata optimization
- Internal linking improvements
- Search Console monitoring
This created a more reliable technical foundation for future ranking and traffic growth.
Keyword Research & Search Intent
Keyword research focused on specialised healthcare searches closely connected to Dr. Arpit Bansal's services and areas of expertise.
Rather than targeting broad traffic alone, the campaign prioritised terms with stronger patient and treatment intent.
- Laparoscopic hernia surgery keywords
- Hernia surgeon and specialist searches
- Endometriosis treatment searches
- Gut health and microbiome-related searches
- Local healthcare searches around Prayagraj
- Branded and specialist-topic searches
Content Strategy & On-Page SEO
Website content and important landing pages were optimised around relevant healthcare topics and patient search intent.
The goal was to improve topical relevance while keeping content informative, understandable, and useful for people researching treatments and specialists.
- Service-page optimization
- Healthcare topic targeting
- Content structure improvements
- Search intent alignment
- Internal linking between relevant pages
- Keyword placement and page relevance improvements
Local & Branded Search Growth
The SEO strategy also focused on strengthening visibility for patients searching for relevant specialists and healthcare services in Prayagraj.
Local and branded search optimisation helped improve visibility for searches closely connected to Dr. Arpit Bansal's practice and areas of expertise.
Off-Page SEO & Authority Building
Off-page SEO focused on strengthening the website's backlink profile, referring domains, and overall authority.
During the 12-month period, total backlinks increased from 137 to approximately 4.2K, while referring domains grew from 27 to 83.
- Relevant backlink acquisition
- Referral-domain growth
- Authority-building activities
- Brand mentions and external visibility
- Ongoing backlink profile monitoring
The stronger external signal profile supported improvements in website authority and long-term search visibility.
Performance Tracking & Reporting
SEO performance was monitored consistently using Google Analytics 4, Google Search Console, keyword ranking trackers, and monthly KPI reporting.
The same keyword and SEO KPI data was tracked throughout the engagement to measure progress across traffic, rankings, authority, and conversions.
SEO Results
After 12 months of continuous SEO work, the website recorded substantial improvements across organic visibility, rankings, authority, and traffic.
12-Month SEO Performance Snapshot
| Metric | August 2025 | August 2026 | Growth |
|---|---|---|---|
| Organic Traffic | 389 | 1.5K | +285% |
| Organic Searches | 174 | 372 | +114% |
| Organic Impressions | 21.5K | 36.2K | +68% |
| Keyword Rankings | 7 | 21 | 3x |
| Total Backlinks | 137 | 4.2K | 31x |
| Referring Domains | 27 | 83 | +207% |
| Domain Authority | 6 | 13 | +117% |
| Page Authority | 11 | 20 | +82% |
| Average Keyword Position | 19.3 | 9.4 | ↑ 9.9 positions |
Keyword Rankings — New & Improved
| Keyword | Aug 2025 | Aug 2026 | Change |
|---|---|---|---|
| endometriosis treatment in prayagraj | Not ranked | #6 | New ranking |
| laparoscopic hernia surgery in India | Not ranked | #8 | New ranking |
| best hernia surgeon in india | Not ranked | #9 | New ranking |
| hernia specialist doctor in prayagraj | Not ranked | #3 | New ranking |
| Gut health expert | #21 | #3 | ↑ 18 positions |
| gut microbiome specialist | #3 | #2 | ↑ 1 position |
| Biohacker in India | Not ranked | #2 | New ranking |
| Aquaman Biohacker | Not ranked | #1 | New ranking |
All eight highlighted keywords ranked in Google's Top 10 by August 2026.
Google Analytics 4 Performance
Traffic Quality Grew Alongside Visibility
Google Analytics 4 data for August 1–31, 2026 compared with the same period in August 2025 shows that growth was not limited to ranking metrics.
The website attracted more users from organic search, direct traffic also increased, and tracked key events grew substantially during the reporting period.
Source: Google Analytics 4 — August 1–31, 2026 vs August 1–31, 2025.
Google Search Console Performance
Visibility Trending Up Across the Year
Google Search Console data across the August 2025 to August 2026 reporting period showed continued visibility across Google Search.
Over the 12-month reporting window, the website generated approximately 313K search impressions and 3.27K clicks.
The Result
A Year of Consistent, Compounding SEO Growth
Over 12 months, Dr. Arpit Bansal's website developed substantially stronger visibility for specialised healthcare searches.
Eight highlighted high-intent search terms reached Google's Top 10, organic traffic increased from 389 to approximately 1.5K monthly visits, and the number of ranking keywords grew from 7 to 21.
At the same time, Domain Authority increased from 6 to 13, referring domains grew from 27 to 83, and the backlink profile expanded from 137 links to approximately 4.2K.
Google Analytics data also showed stronger user acquisition and tracked actions, demonstrating that the SEO campaign improved more than search visibility alone.
The overall result was a stronger organic search presence capable of connecting Dr. Arpit Bansal with more patients researching specialised procedures, treatments, and healthcare expertise online.
Where We Go Next
The next phase of the SEO strategy will focus on building on the website's current momentum and expanding visibility across additional patient-focused searches.
- Expand content around adjacent high-intent procedure keywords
- Build additional authoritative and relevant referring domains
- Move more Top 10 keywords into positions 1–3
- Strengthen local healthcare visibility in Prayagraj
- Expand topic authority around hernia, endometriosis, gut health, and related services
- Increase branded search demand alongside non-branded organic traffic
- Continue improving conversion tracking and patient enquiry measurement
Key Takeaways
The SEO growth achieved for Dr. Arpit Bansal was not the result of one ranking change or a single backlink campaign.
It came from consistently improving technical SEO, page relevance, healthcare content, keyword targeting, local visibility, authority signals, and performance tracking over a full 12-month period.
The campaign helped transform a website with limited visibility for several target procedures into one ranking on Google's first page for multiple specialised healthcare searches.
The case study demonstrates how a structured, long-term SEO strategy can help healthcare professionals improve their search presence and connect with more relevant patients online.