Case Study
Client
FridayCharm
Industry
Fragrance
Type
Ecommerce
FridayCharm is a well-established online perfume retailer in India that specializes in offering a wide range of authentic branded and luxury fragrances for men and women, including niche scents, Arabic attars, deodorants, and body mists.
Known for its curated selection of premium perfumes and accessories, FridayCharm has built a reputation among fragrance enthusiasts seeking quality and variety through an online shopping experience.
Before joining hands with Sagar Tech, FridayCharm was operating through a third-party platform that came with significant limitations — including high recurring costs and additional transaction fees that were eating into the brand’s profit margins.
The primary challenge for FridayCharm was the heavy cost structure imposed by the existing third-party eCommerce platform. The brand was paying substantial recurring subscription fees and a 2% commission on every transaction, which reduced profitability and limited flexibility in operations and branding.
Over time, this model became increasingly unsustainable and restricted the business from scaling in a competitive online market. With rising business aspirations, FridayCharm needed a solution that gave it full control over its digital presence without recurring platform dependencies.
Sagar Tech stepped in to completely revamp the digital infrastructure of FridayCharm by developing a premium-class custom eCommerce website from scratch.
This new platform was built with full eCommerce capabilities, including product catalog management, intuitive cart and checkout flows, secure payment integrations, order tracking, and a robust admin panel, fully aligned with FridayCharm’s brand identity and performance needs.
Shortly after the successful launch of the website, FridayCharm approached Sagar Tech again to elevate its digital experience with a dedicated mobile application.
We delivered a fully integrated app that syncs seamlessly with the website, enabling customers to explore, select, and purchase fragrances easily from their smartphones — further expanding the brand’s reach and enhancing customer loyalty.
Measurable outcomes that transformed FridayCharm's digital presence.
Year over year increase
Increase in 6 months
Improvement from baseline
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