What is SEO?
SEO (Search Engine Optimization) is the process of optimizing a website to improve its ranking on search engines such as Google. This is achieved by using various techniques, including keyword research, on-page optimization, link building, and more, to increase the visibility and relevance of a website to search engines. The goal of SEO is to increase organic traffic to a website and improve its chances of appearing at the top of search engine results for relevant queries, ultimately leading to increased brand exposure and conversions.
Benefits of search engine optimisation (SEO)
Increased website traffic
By optimizing your website for search engines, you can increase the number of visitors to your site, which can lead to increased sales and revenue.
Improved user experience
Search engine optimization can improve the user experience by making your website faster, easier to navigate, and more relevant to users.
Higher search engine rankings
A well-optimized website is more likely to rank higher in search engine results, which can result in increased visibility and exposure for your brand.
Increased brand awareness
By appearing at the top of search engine results, you can increase your brand's visibility and awareness, helping to build trust and credibility with your target audience.
Improved mobile optimization
With the increasing number of people using mobile devices to search the web, optimizing your website for mobile is essential for success.
SEO is a long-term strategy that can provide sustained benefits to your website and business, as opposed to short-term solutions such as paid advertising.
Increased return on investment (ROI)
By improving your website's visibility and search engine rankings, you can generate more leads and sales, resulting in a higher return on investment.
SEO enables you to target specific keywords and phrases that are relevant to your business, helping you to reach the right audience.
By creating high-quality, relevant content for your target audience, you can increase engagement on your website and improve user experience.
SEO can give you a competitive advantage over other businesses in your industry by helping you to rank higher in search engine results.
SEO is a cost-effective way to drive traffic to your website, as compared to paid advertising options such as Google AdWords.
Improved website structure
Search engine optimization can help to improve the structure of your website, making it easier for search engines to understand and index your content.
Local search optimization
By optimizing for local search, you can improve your visibility for local searches, making it easier for local customers to find your business.
Increased referral traffic
SEO can drive referral traffic to your website from other websites and social media platforms, helping to build your online presence and reputation.
By making your website accessible to people with disabilities, you can improve the user experience for all visitors, including those with visual or mobility impairments.
SERVICE DELIVERABLES – WEBSITE SEO
Primary Website SEO of relative keywords (10-15 Keywords to be targeted) - We Will analyze our SEO keywords strategy after a quarter of analytics/perfomance report and may amend the strategy.
Website and Internal SEO strategy, we will write 6 SEO friendly Blogs per Month. Blog topics will be decided after your consent.
Report & Analytics
Comprehensive Reports & Analytics will be provided monthly.
OUR APPROACH, STRATEGY AND ACTIVITIES FOR SEO
SEO On page
This can help search engine bots & users to understand the website content. It can better understand a searcher's intent and deliver search results that meet that user's needs. There is a greater objective toward relevance results in search engine results pages.
- Keywords Research & Mapping.
- Metadata Optimization.
- Optimize Product SEO title.
- Optimize URL Structure.
- Optimize the product images and videos.
- Use internal linking.
- Competitors Analysis.
- Create Google My Business Knowledge graph.
- Add Schemas on your site.
- Ensure h1 used, checked and optimized on all product page pages.
Perform Link Building Process
Why it is important: According to Google, Links are one of the second major ranking factors. It is a best SEO practice to improve search engine visibility and higher keywords ranking.
- Social Bookmarking Submission.
- Profile Creation Submission.
- Citations Creation.
- Content Marketing - We need blogs, PPT, PDF, Videos, for this.
- Classified Submission.
- Quora Q&A Submission.